Stuff that caught my attention #2

Another couple of things that caught my attention that I feel are worth highlighting.
First of which is KMPG’s ‘That’ll Never Work…’, a book about twelve Irish entrepreneurs. From a PR perspective this is a…

Corporate Twit?

pkellypr.com 6 comments

I was interested to read Niall Cook’s commentary about Twitter, a tool that lets users send short updates limited to 140 characters to members of their network. Cook can envisage a day where: Every employee has an…

Brands on Facebook

pkellypr.com 10 comments

Damian O’Broin had a short post recently about how non-profits are using Facebook. I decided to have a wander around Facebook to pick out some good examples of how brands are using Facebook to develop and engage…

Marketing comms blogs in Ireland

pkellypr.com 6 comments

Paul Dervan recently launched a new Irish marketing blog which is well worth a regular read. I thought I’d pull together a list of Irish marketing comms blogs together to list all the advertisers, marketers, PR…

Judging the success of YouTube videos

pkellypr.com 3 comments

YouTube have launched a new metrics tool to help people track the success of their videos on the website. One key metric that a lot of people seem to overlook is the links section on any YouTube video. Lots of views…

Shane Hegarty - The Ads Don’t Work

pkellypr.com 3 comments

Shane Hegarty had a great column in the irish Times the other week. Entitled ‘The ads don’t work’, Hegarty questions the effectiveness of advertising campaigns in changing people’s behaviour. As a stand alone…

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