Judging from the latest Sunday Business Post/Red C tracking poll, it’s all to play for when it comes to calling which way the pendulum will swing when Ireland goes to the polls to vote on the Lisbon Treaty.
You’ve…
I was interested to read Niall Cook’s commentary about Twitter, a tool that lets users send short updates limited to 140 characters to members of their network. Cook can envisage a day where: Every employee has an…
Paul Dervan recently launched a new Irish marketing blog which is well worth a regular read. I thought I’d pull together a list of Irish marketing comms blogs together to list all the advertisers, marketers, PR…
YouTube have launched a new metrics tool to help people track the success of their videos on the website. One key metric that a lot of people seem to overlook is the links section on any YouTube video. Lots of views…
Judging from the latest Sunday Business Post/Red C tracking poll, it’s all to play for when it comes to calling which way the pendulum will swing when Ireland goes to the polls to vote on the Lisbon Treaty.
You’ve…
Shane Hegarty had a great column in the irish Times the other week. Entitled ‘The ads don’t work’, Hegarty questions the effectiveness of advertising campaigns in changing people’s behaviour. As a stand alone…
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